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Pareto Principle Boost Your Business with the 80/20 Rule

The Pareto Principle, commonly known as the 80/20 Rule, is a simple yet incredibly powerful concept that can help businesses focus their efforts on the most impactful areas. This principle suggests that, in many cases, 80% of results come from just 20% of the causes. While this idea can apply to various aspects of life and business, it is especially useful in sales and marketing. In this blog, ...

Subash Shah April 4, 2025

Optimizing Beauty Shops And Salons With The Right Equipment

In today’s competitive beauty industry, providing excellent service and maintaining a smooth operation is crucial. Whether you run a small beauty shops or a large salon, the right equipment is vital in optimizing your business operations, improving the customer experience, and ensuring effi...

Impact of Macro Economic Factors on the FMCG Industry

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), businesses must be aware of various macro economic factors that influence their operations, product pricing, and sales performance. These factors not only shape the market landscape but also impact decision-making at every level, from ...

Beat And Route In FMCG Sales: Optimizing Your Distribution Strategy

In the world of FMCG (Fast-Moving Consumer Goods), sales teams often rely on a critical concept called "Beat and Route" to ensure that their products reach the market effectively and efficiently. But what exactly does "Beat and Route" mean in the context of FMCG sales, and how...

ATL vs. BTL Marketing: Which Strategy Is Best For Launches?

In the world of marketing, businesses often face the challenge of choosing the right promotional strategies for their products and services. Two common types of marketing strategies are ATL (Above The Line) and BTL (Below The Line). Both are highly effective but serve different pur...

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