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Summer Retail Execution Planning: How Top Brands Win?
As summer approaches, retail stores become busier, and shelves get more competitive. For FMCG brands, this high-traffic season is both a challenge and a golden opportunity. Winning in this environment demands precision, agility, and the right technology, especially a robust retail execution app.Whether you're managing general trade, modern trade, or HoReCa outlets, using a retail execut...
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Retail Execution 
Top Myths of Building vs Buying Retail Execution Software
Businesses often have to choose between purchasing a proven platform or developing their retail execution software when assessing how to assist their field sales and merchandising activities. Although construction could first seem to be more affordable or adaptable, many businesses fail to a...
May 9, 2025
Sales Transformation 
Why Most Promotions Fail to Have an Impact on Sales?
Executing successful promotions in retail can be a tough task. Despite substantial investment in creative campaigns, the right timing, and ensuring perfect store-level execution, many brands still face challenges when it comes to driving the expected sales results. The issue isn’t always po...
May 8, 2025
In-store Execution 
Expanding your In-Store Footprint with Smarter Field Insights
Achieving shelf presence is just the beginning. For brands aiming to expand their in-store footprint, the real challenge is maintaining visibility, increasing share-of-shelf, and replicating that success across multiple locations. The key lies in leveraging data, not just numbers, but actionable ...
May 8, 2025
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Supercharge your Field Sales with Data-Driven CPG Sales Strategies
In the ever-evolving world of retail, Consumer Packaged Goods (CPG) brands are under constant pressure to boost in-store visibility, enhance campaign effectiveness, and maximize the ROI of their field sales operations. Traditional, manual methods—like paper-based reports and delayed feedbac...
May 7, 2025
