Sales Transformation 
How to Select the Best Sales Software for Your Growing FMCG Brand: The Ultimate Guide
The FMCG (Fast-Moving Consumer Goods) industry is evolving at breakneck speed. Increased competition, shifting consumer preferences, and the explosion of digital retail have forced brands, big and small - to innovate and adapt rapidly.In this dynamic environment, Sales Force Automation (SFA) tools have become indispensable. Whether you're an emerging snack brand or a regional beverage c...
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Trade Promotion 
How to Improve Trade Promotion Management?
Consumer packaged goods (CPG) companies invest heavily in trade promotions to drive product visibility and boost sales. However, despite these efforts, a large percentage of brands still struggle with measuring the actual impact and managing promotions effectively. So how can businesses improve t...
April 25, 2025
Platform Upgrades 
Creative Marketing: 3 Smart Ways to Keep Your Team Engaged
In the ever-evolving and competitive world of retail marketing, retaining talented creative merchandisers is increasingly challenging. Today’s field teams face mounting pressure from labor shortages, escalating brand expectations, and rapid market shifts. Simply increasing salaries won&rsqu...
April 25, 2025
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Supply Chain Problems: Is Your Tech Stack Ready?
We’ve learned from the last year that even the best-laid retail strategies may be derailed by supply chain problems, field team interruptions, and low store visibility. Traditional approaches no longer provide the flexibility or knowledge needed to adjust to changes in the market, as many o...
April 25, 2025
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Perpetual Inventory Tracking: A Game Changer for CPG
In the competitive world of consumer packaged goods (CPG), staying ahead means being smarter and faster. Real-time data is no longer a luxury—it’s the foundation for effective decision-making. Among the many tools transforming operations today, perpetual inventory tracking stands out ...
April 25, 2025
