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Why your Sales Team Spends Only 38% of their Time Driving Revenue
Field sales reps are the lifeblood of many organizations, especially in industries like FMCG, Pharma, and B2B distribution. They’re expected to drive sales, build relationships, expand product presence, and collect critical market insights.Yet, a growing body of research reveals a troubling reality: only 38% of a field sales rep’s time is actually spent on selling activities. Th...
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Platform Upgrades 
The 4 Tech Trends Transforming Field Sales Execution in 2025
Over the last decade, the way brands manage field sales execution and in-store performance has evolved rapidly. Yet, despite major strides in retail technology, many companies still struggle to achieve consistent visibility into store-level activities, uncover the reasons behind sales fluctuation...
April 22, 2025
Sales Transformation 
6 Game-Changing Sales Trends to Focus on in 2025
As we dive into 2025, the world of consumer packaged goods (CPG) continues to transform at a rapid pace. Driven by digital innovation, environmental consciousness, and evolving buyer expectations, sales strategies in the CPG industry are undergoing a significant shift. Brands that stay ahead of t...
April 21, 2025
Sales Enablement 
Inventory Replenishment: Why it Matters and How to Get it Right?
We’ve all been there — you head to a store to pick up a favorite product, only to find the shelf completely empty. For brands, this isn't just a missed sale — it’s a missed opportunity to earn trust and build loyalty. In a competitive retail landscape, where shelf spac...
April 21, 2025
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Why is an All-in-One Field Software Solution a Smart Move?
Cloud-based tools are rapidly changing how field teams operate. As retail execution becomes more complex, brands are moving away from siloed tools in favor of integrated, all-in-one platforms.For a long time, point solutions — tools that handle one specific task — were seen as a f...
April 21, 2025
