Delta Sales App | Blogs

Beat And Route In FMCG Sales: Optimizing Your Distribution Strategy

In the world of FMCG (Fast-Moving Consumer Goods), sales teams often rely on a critical concept called "Beat and Route" to ensure that their products reach the market effectively and efficiently. But what exactly does "Beat and Route" mean in the context of FMCG sales, and how can you use it to optimize your sales strategy?What is Beat and Route?In FMCG sales,&nb...

Subash Shah April 4, 2025

ATL vs. BTL Marketing: Which Strategy Is Best For Launches?

In the world of marketing, businesses often face the challenge of choosing the right promotional strategies for their products and services. Two common types of marketing strategies are ATL (Above The Line) and BTL (Below The Line). Both are highly effective but serve different pur...

Pre-Sell or Ready Stock: Which is Best for FMCG?

In the world of FMCG (Fast-Moving Consumer Goods), effective inventory management plays a pivotal role in ensuring products reach consumers efficiently and on time. One of the key decisions that businesses need to make is whether to rely on pre-sell or ready stock strategies. Both approaches have...

Understanding Drop Size: A Key Strategy For Optimizing Sales

In today’s fast-paced retail world, managing your sales strategies effectively is crucial for boosting performance and ensuring a steady increase in revenue. One such important concept that plays a significant role in sales optimization is "drop size." But what exactly does drop s...

Range Selling Strategies: Boost Retail Sales Effectively

In today’s competitive retail landscape, standing out requires more than just quality products—it demands smart sales strategies. Range selling is a powerful approach that can significantly boost revenue, enhance customer satisfaction, and drive business growth. But what exactly is ra...

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