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CPG Data Analytics: a Complete Guide to Smarter Sales
In the fast-paced and fiercely competitive world of Consumer Packaged Goods (CPG), brands can no longer rely on gut feeling or outdated reports to make decisions. With thousands of products vying for shelf space and attention, brands that harness real-time data are the ones gaining a strategic edge. That’s where CPG data analytics comes into play. Whether you're using a modern Field S...
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Ignite Field Sales Performance through Gamification
Managing a field sales team is like coaching athletes who are always on the road. Each rep is out in the market—visiting stores, checking on displays, selling, solving problems—often without direct, day-to-day oversight. While this autonomy can be empowering, it also makes it harder t...
April 20, 2025
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Boost In-Store Promotions with these 4 Proven Tactics
In the competitive world of retail, in-store promotions are one of the most powerful tools to influence buyer behavior and increase product visibility. Consumer packaged goods (CPG) companies often dedicate up to a third of their budget to trade promotions because, when done right, these campaign...
April 20, 2025
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Sales Territory Management: A 5-Step Plan for Field Success
In today’s fast-moving retail environment, sales teams are under pressure to do more with less—more coverage, more accuracy, more impact—with fewer resources and tighter timelines. That’s where smart territory management comes in.A well-designed territory plan ensures ...
April 18, 2025
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3 Strategies for Keeping Your Merchandising Talent Thriving
In the ever-evolving and competitive world of retail marketing, retaining talented creative merchandisers is increasingly challenging. Today’s field teams face mounting pressure from labor shortages, escalating brand expectations, and rapid market shifts. Simply increasing salaries won&rsqu...
April 18, 2025
