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How Real-Time Promotion Data Drives 25% Sales Growth Fast?
In today’s competitive consumer goods landscape, companies are under growing pressure to ensure every dollar spent on trade promotions delivers measurable results. Despite brands investing anywhere from 10% to 25% of their budget into these campaigns, industry studies reveal a staggering 55% of them still fail to drive any significant sales lift. The root cause? Nearly 68% of brands admit...
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AI-Driven Sales Execution 
How AI is Reshaping the Consumer Packaged Goods (CPG) Customer Experience in 2025
The world of consumer packaged goods (CPG) is changing fast. Traditional supply-driven models are being replaced with tech-powered, data-driven strategies focused on personalization, speed, and precision. To meet rising consumer expectations, CPG companies must move beyond legacy systems and embr...
April 23, 2025
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Streamline Field Sales with CRM & OMS Integration
In today’s competitive sales landscape, businesses must move faster, sell smarter, and serve customers better — all while managing increasingly complex operations. For companies with field sales teams, disconnected systems can slow down progress and create frustrating inefficiencies....
April 23, 2025
Sales Transformation 
Why Competitor Promotions Perform Better at the Shelf?
Did you know that a staggering 72% of promotional campaigns don’t deliver the expected returns? That means only about 28% of brands are successfully driving growth from their promotions — and chances are, your competitors are part of that elite group. They’re claiming more shelf...
April 23, 2025
Sales Enablement 
How to Use Point-of-Sale Data for Smarter Market Execution?
For consumer brands today, point-of-sale (POS) data is more than just a tool for understanding sales. It’s become the foundation for smarter, faster, and more effective execution strategies in the field. By understanding when and where products are being purchased—and pairing that wit...
April 23, 2025
