Platform Upgrades
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Find Sales Opportunities Using Store Chain POS Data

Managing a brand's in-store presence across thousands of busy store chains globally can be a logistical and financial challenge. Whether your products are in a few regions or across national networks, one thing remains constant—field execution and point of sale visibility play a key role in your brand’s growth. However, sending sales teams to every location is time-consuming and...
Shiva Kumar Shah     April 24, 2025
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Trade Promotion
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Top 6 Trade Promotion KPIs to Maximize Store Success

Driving product visibility, consumer interaction, and in-store income mostly depends on trade promotions. But brands execute campaigns in the dark—uncertain of what's really working or where revisions are needed—without the appropriate trade promotion KPIs in place.Monitoring ...
Shiva Kumar Shah
April 24, 2025
Field Sales Force Automation
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Smarter Order Entry Software for Product Launches & Promos

Brands hoping to be successful on the shelf have always needed to execute their retail strategies effectively. Field sales teams want strong tools to stay ahead, whether they are controlling merchandising, guaranteeing availability, or initiating seasonal promotions. An intelligent order entry so...
Shiva Kumar Shah
April 24, 2025
Sales Transformation
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4 Innovation-Driven Solutions to Key Sales Execution Gaps

In today’s hyper-competitive consumer goods market, sales execution platforms have become mission-critical for driving growth. Yet even with advanced data access, many brands still face stubborn challenges at the store level—from inefficient field sales force automation to delayed cam...
Shiva Kumar Shah
April 24, 2025
Sales Enablement
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How to Maximize Field Sales ROI through Smarter CPG Store Visits?

Building a field sales team is one of the smartest investments a CPG brand can make—but it requires strategic execution. Between training, travel, and territory coverage, field operations are resource-intensive. But when guided by data and powered by Field Sales Force Automation, the return...
Shiva Kumar Shah
April 24, 2025
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