News and Updates 
How to Succeed in Institutional Sales: A Guide for Sales Professionals
Institutional sales is a specialized field that involves selling products, services, or financial instruments to large organizations such as banks, hedge funds, insurance companies, and government entities. Unlike retail sales, institutional sales require a deep understanding of complex products, long-term relationship building, and the ability to navigate high-stakes negotiations. For sales pr...
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CPG vs FMCG: How These Industries Shape Global Markets
The global economy is fueled by the production, distribution, and consumption of goods. Among the most influential sectors are Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG). While these terms are often used interchangeably, they represent distinct segments of ...
March 6, 2025
Route to Market 
The World of Secondary Sales When Your Old Stuff Becomes Someone Else's Treasure
Secondary sales. The place where your old stuff finds a new home, sometimes for way more than you paid for it. It's like sending your favorite pair of jeans to college and coming back years later to find out they’re now a “vintage treasure.” Let’s be real, who knew tha...
March 6, 2025
Sales Enablement 
Role of Sales Order Apps in Automating and Optimizing Order Management
In the modern business environment, staying ahead of the competition is no longer a matter of just having a superior product or service. It’s about making every process in your organization as efficient and streamlined as possible. One area where businesses often face inefficiencies is in t...
March 5, 2025
News and Updates 
Primary Sales vs Secondary Sales
In the world of Consumer Packaged Goods (CPG), primary sales and secondary sales are the two essential pillars that drive business growth. However, while both are vital to the success of a brand, their impact differs, and they each serve different purposes within the supply chain.Over the yea...
March 4, 2025
