Retail Execution 
Retail Promotion Strategy: Challenges and Smart Execution Tools
If your marketing staff is struggling to get back to their pre-pandemic performance levels, you're not alone. Across the retail sector, challenges like high employee turnover, a lack of skilled field workers, outdated tools, and weak frontline communication are increasingly common. Addressing these issues requires smarter strategies and modern technologies tailored to today’s merchand...
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Retail Distribution 
Top 5 Field Team Best Practices for Retail Growth in 2025
In the competitive landscape of consumer packaged goods (CPG), adapting to retail challenges is crucial for staying ahead. As the retail environment continues to evolve, field sales teams must keep pace. This guide outlines five of the most effective field team best practices to fuel retail growt...
May 16, 2025
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Preparing Retail Execution Strategies for the Future
In the fiercely competitive retail landscape of today, success hinges on how effectively businesses execute their in-store strategies. Yet, many consumer product companies still grapple with outdated systems and inflexible processes that stifle their sales teams and limit their ability to respond...
May 16, 2025
In-store Execution 
Fixing In-Store Execution to Boost Trade Promotion Results
Have you ever launched a retail promotion only to realize later that something critical went wrong in-store? Maybe the product was never placed in the intended location, the display was assembled incorrectly, or it wasn’t set up at all. This scenario is more common than you might think&mdas...
May 15, 2025
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Optimize Retail Execution with Data-Driven Dashboards
In the fast-moving world of consumer goods, success in the field often depends on how well your team handles retail execution. From managing shelf presence to executing merchandising plans and tracking visit frequency, access to real-time, actionable insights is essential. That’s where insi...
May 15, 2025
