Delta Sales App | Blogs

4 Innovation-Driven Solutions to Key Sales Execution Gaps

In today’s hyper-competitive consumer goods market, sales execution platforms have become mission-critical for driving growth. Yet even with advanced data access, many brands still face stubborn challenges at the store level—from inefficient field sales force automation to delayed campaign insights and poor retail visibility.In 2025, companies need more than fragmented data&mdas...

Shiva Kumar Shah April 24, 2025

How to Maximize Field Sales ROI through Smarter CPG Store Visits?

Building a field sales team is one of the smartest investments a CPG brand can make—but it requires strategic execution. Between training, travel, and territory coverage, field operations are resource-intensive. But when guided by data and powered by Field Sales Force Automation, the return...

Shiva Kumar Shah

How Real-Time Promotion Data Drives 25% Sales Growth Fast?

In today’s competitive consumer goods landscape, companies are under growing pressure to ensure every dollar spent on trade promotions delivers measurable results. Despite brands investing anywhere from 10% to 25% of their budget into these campaigns, industry studies reveal a staggering 55...

Shiva Kumar Shah

How AI is Reshaping the Consumer Packaged Goods (CPG) Customer Experience in 2025

The world of consumer packaged goods (CPG) is changing fast. Traditional supply-driven models are being replaced with tech-powered, data-driven strategies focused on personalization, speed, and precision. To meet rising consumer expectations, CPG companies must move beyond legacy systems and embr...

Shiva Kumar Shah

Streamline Field Sales with CRM & OMS Integration

In today’s competitive sales landscape, businesses must move faster, sell smarter, and serve customers better — all while managing increasingly complex operations. For companies with field sales teams, disconnected systems can slow down progress and create frustrating inefficiencies....

Shiva Kumar Shah

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