Route to Market 
Direct-to-Retail vs Traditional Distributor Models: What’s Right for Your FMCG Brand?
In today’s competitive fast-moving consumer goods (FMCG) landscape, the route to market can make or break your success. One of the most crucial decisions for brand managers, sales leaders, and supply chain heads is choosing between the Direct-to-Retail vs Traditional Distributor Models. Both offer unique benefits and trade-offs, and selecting the right one requires a deep understandi...
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Sales Enablement 
Order Management vs. Order Tracking: What’s the Difference
In a competitive sales environment, knowing how to handle orders efficiently can make or break your operations. Many businesses use the terms order management and order tracking interchangeably, but they serve distinct purposes and understanding the difference can drastically improve your efficie...
June 18, 2025
Sales Transformation 
How FMCG Giants Like HUL and Nestlé Tackle Field Sales Challenges?
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), visibility and control on the ground aren't just helpful—they're essential. Household names like Hindustan Unilever (HUL), Nestlé, and P&G dominate retail shelves not just because of great products or branding,...
June 1, 2025
Sales Transformation 
How to Implement a Field Assist App in 7 Days: Complete Rollout Plan
Managing a field sales team manually is no longer practical in 2025. Businesses that depend on territory sales, collections, or in-person client visits now rely on field assist apps to digitize and automate day-to-day operations. But the real challenge isn’t choosing the app—it’...
May 30, 2025
Sales Enablement 
Sales Diary vs Traditional Sales Logs: What’s Best for Field Teams?
In today’s competitive sales landscape, companies that rely on field teams for order collection, client visits, and collections must ensure every activity is tracked efficiently and reported in real time. However, a surprising number of businesses still rely on outdated tools — tradit...
May 29, 2025
