FMCG
GT vs MT vs D2C vs Marketplaces: Where Indian FMCG Brands Really Win (and Lose)
In the fast-moving world of FMCG (Fast-Moving Consumer Goods) in India, the product alone is not enough. Even the most popular brands can struggle if their distribution channels are not optimized. The channels through which products reach consumers, be it General Trade (GT), Modern Trade (MT), Direct-to-Consumer (D2C), or online Marketplaces, can make or break growth.
A smart channel strateg...
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Field Sales Force Automation
The Growing Importance of Sales Apps in Construction Material Distribution
Imagine a world in which your sales reps never lose an order slip, inventory data updates instantly, customer insights are available at the click of a button, and every sales visit is tracked and optimized. That world exists, and it is driven by modern mobile sales applications. Sales apps are tr...
February 22, 2026
Field Sales Force Automation
Boosting Sales Team Productivity with Advanced Field Employee Location Tracking
For any business with a field sales force, there is a constant, nagging question that keeps managers up at night: "Where is my team right now, and are they being productive?" It’s a question that has traditionally been met with vague answers, paper logs filled out at the end of th...
February 20, 2026
FMCG
How to Scale an FMCG Brand in India Without Burning Cash
Scaling an FMCG brand in India is one of the most exciting opportunities for businesses today, but it can also drain your capital if done incorrectly.
India’s FMCG market is expected to continue strong growth, driven by rural consumption, urban demand, and expanding retail penetration. A...
February 20, 2026
FMCG
7 Mistakes First-Time FMCG Founders Make While Expanding Distribution
Expanding FMCG distribution is one of the biggest growth opportunities for first-time founders, but it’s also one of the most challenging. Many promising FMCG startups fail not because of weak products or lack of demand, but because they underestimate the complexities of distribution, field...
February 20, 2026
