Retail Execution 
Tackling Challenges in Retail Execution and Supply Chain
A few years ago, a regional FMCG distributor shared a frustrating reality: “Our planning is solid. Our supply chain dashboards look great. But when I visit stores, products are missing, promoters are confused, and execution feels broken.” This disconnect is more prevalent than businesses realize. Retail execution and supply chain management are frequently treated as distinct functio...
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Field Sales Force Automation 
6 Early Warning Signals of Field Team Burnout Every Manager Should Know
There’s a big difference between a field team that’s just tired and one that’s quietly burning out. A strong coffee with a short break, or a lighter day can fix fatigue. Burnout, on the other hand, doesn’t go away that easily. It builds slowly often in ways that are easy t...
January 22, 2026
Beat Planning 
Do In-Store Promoters Need a Beat Plan, or Are They Fixed to One Store?
In retail execution, clarity is power. There’s a famous saying in operations:“What you don’t define clearly, you can’t execute consistently.”And nowhere is this more relevant than in managing in-store promoters. Across FMCG, electronics, and retail brands, one qu...
January 21, 2026
Field Sales Force Automation 
Core Roles and Responsibilities of a Field Sales Representative
In today's competitive retail and distribution environment, field sales representatives are the foundation of any sales-driven company. They are more than just salespeople: they are brand ambassadors, problem solvers, and market analysts. They represent your company in person, fostering relat...
January 21, 2026
Field Sales Force Automation 
Why Field Sales Teams Resist Technology
In today’s fast-paced business world, technology plays a vital role in driving efficiency, improving communication, and boosting sales productivity. However, despite the clear benefits, many field sales teams resist adopting new technologies. This resistance often leads to missed opportunit...
January 20, 2026
