Trade Promotion
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Modern Trade vs General Trade: Which Channel Delivers Better ROI for FMCG Brands
The FMCG industry is one of the most competitive sectors, where success depends on reaching customers through the right sales channels. Whether selling food, beverages, personal care, or household products, a brand’s distribution strategy directly impacts revenue, profitability, and long-term growth.
Today, FMCG brands mainly rely on two key retail channels, Modern Trade and General Tr...
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Trade Promotion
Trade Promotions Are Costing You Money. Here's How to Stop the Bleeding
You launched a Buy 2 Get 1 scheme last quarter. Sales jumped. Distributors ordered more stock. Retailers seemed happy. But when the numbers came in at the end of the month, something didn't add up. Revenue was up, yet margins were thinner than ever. The promotion that was supposed to boost gr...
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