Retail Execution
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Optimize Retail Execution with Data-Driven Dashboards

In the fast-moving world of consumer goods, success in the field often depends on how well your team handles retail execution. From managing shelf presence to executing merchandising plans and tracking visit frequency, access to real-time, actionable insights is essential. That’s where insights dashboards for retail execution step in.Modern retail dashboards empower sales and merchand...
Shiva Kumar Shah     May 15, 2025
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Trade Promotion
Transforming CPG in 2025: Key Digital Trends Shaping the Industry

Transforming CPG in 2025: Key Digital Trends Shaping the Industry

The consumer packaged goods (CPG) industry is undergoing a profound transformation as digital trends reshape how companies connect with customers, optimize operations, and stay competitive. In 2025, technology is at the forefront of driving growth, enhancing efficiency, and fostering deeper consu...
Shiva Kumar Shah
May 15, 2025
Retail Execution
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Retail Execution Strategies for FMCG Promotion Season

In the fast-moving world of FMCG, retail execution during the promotion season can make or break a campaign. This is the moment when consumer traffic peaks, shelf competition intensifies, and executional excellence separates leading brands from the rest. Getting your promotional campaig...
Shiva Kumar Shah
May 15, 2025
Trade Promotion
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How Cross Promotion in Retail Drives Sales and Visibility?

In a retail environment packed with competing products and promotional noise, brands are constantly seeking fresh ways to stand out. One powerful and often underused tactic is cross-promotion in retail—a strategic partnership between two non-competing brands to co-market products and boost ...
Shiva Kumar Shah
May 14, 2025
Route to Market
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Align Shelf Share with Market Share for CPG Growth

For consumer packaged goods (CPG) brands, market share is everything—but Shelf Share is where the battle is truly fought. In today’s dynamic retail landscape, where many purchase decisions happen at the shelf, brands must ensure their physical presence aligns with performance. As comp...
Shiva Kumar Shah
May 14, 2025
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