Trade Promotion 
Transforming CPG in 2025: Key Digital Trends Shaping the Industry
The consumer packaged goods (CPG) industry is undergoing a profound transformation as digital trends reshape how companies connect with customers, optimize operations, and stay competitive. In 2025, technology is at the forefront of driving growth, enhancing efficiency, and fostering deeper consumer relationships. To thrive, CPG companies must embrace digital innovation and strategic integratio...
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Retail Execution 
Retail Execution Strategies for FMCG Promotion Season
In the fast-moving world of FMCG, retail execution during the promotion season can make or break a campaign. This is the moment when consumer traffic peaks, shelf competition intensifies, and executional excellence separates leading brands from the rest. Getting your promotional campaig...
May 15, 2025
Trade Promotion 
How Cross Promotion in Retail Drives Sales and Visibility?
In a retail environment packed with competing products and promotional noise, brands are constantly seeking fresh ways to stand out. One powerful and often underused tactic is cross-promotion in retail—a strategic partnership between two non-competing brands to co-market products and boost ...
May 14, 2025
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Align Shelf Share with Market Share for CPG Growth
For consumer packaged goods (CPG) brands, market share is everything—but Shelf Share is where the battle is truly fought. In today’s dynamic retail landscape, where many purchase decisions happen at the shelf, brands must ensure their physical presence aligns with performance. As comp...
May 14, 2025
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Boosting Field Sales Productivity with Retail Execution Data
In a competitive CPG landscape, visibility and agility in field operations are no longer optional—they’re mission-critical. To outperform rivals at the retail shelf, brands need more than great products; they need real-time insight, motivated field teams, and a culture of accountabili...
May 14, 2025
