HoReCa
What is HoReCa and Why it’s Crucial for FMCG Brands

What is HoReCa and Why it’s Crucial for FMCG Brands?

The HoReCa (Hotel, Restaurant, and Café) market plays a crucial role in the global economy, with a market value of USD 3,574.5 billion in 2024. It is projected to grow significantly, reaching USD 6,449.35 billion by 2032, reflecting a substantial growth potential. This market is expected to expand at a compound annual growth rate (CAGR) of 6.70% from 2024 to 2032.A key segment within...
Bijina Pokhrel     April 28, 2025
Keep Reading
Distributor Management
Efficient Handling of Distributor Claims and Settlements with DMS

Efficient Handling of Distributor Claims and Settlements with DMS

Managing distributor relationships can make or break a company's growth in today's competitive markets. One of the most critical — yet often overlooked — aspects of distributor partnerships is the handling of claims and settlements. Delays, errors, and a lack of transparency i...
Bijina Pokhrel
April 27, 2025
How to Select the Best Sales Software for Your Growing FMCG Brand: The Ultimate Guide

How to Select the Best Sales Software for Your Growing FMCG Brand: The Ultimate Guide

The FMCG (Fast-Moving Consumer Goods) industry is evolving at breakneck speed. Increased competition, shifting consumer preferences, and the explosion of digital retail have forced brands, big and small - to innovate and adapt rapidly.In this dynamic environment, Sales Force Automation (SFA) ...
Bijina Pokhrel
April 27, 2025
How to Improve Trade Promotion Management

How to Improve Trade Promotion Management?

Consumer packaged goods (CPG) companies invest heavily in trade promotions to drive product visibility and boost sales. However, despite these efforts, a large percentage of brands still struggle with measuring the actual impact and managing promotions effectively. So how can businesses improve t...
Shiva Kumar Shah
April 25, 2025
Image

Creative Marketing: 3 Smart Ways to Keep Your Team Engaged

In the ever-evolving and competitive world of retail marketing, retaining talented creative merchandisers is increasingly challenging. Today’s field teams face mounting pressure from labor shortages, escalating brand expectations, and rapid market shifts. Simply increasing salaries won&rsqu...
Shiva Kumar Shah
April 25, 2025
Whatsapp logo