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Boosting Field Sales Productivity with Retail Execution Data
In a competitive CPG landscape, visibility and agility in field operations are no longer optional—they’re mission-critical. To outperform rivals at the retail shelf, brands need more than great products; they need real-time insight, motivated field teams, and a culture of accountability. That’s where retail execution data becomes a game-changer.No longer just a reporting l...
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Trade Promotion 
Boost your Promotion Strategy with Trade Promotion Optimization
Consumer packaged goods (CPG) companies allocate a substantial portion of their revenue, often between 11% and 27%, to promotional campaigns. While this level of investment presents huge growth potential, it also brings considerable risk when trade promotions are not strategically managed or opti...
May 13, 2025
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What’s Keeping CPG Teams Awake? Retail Execution 2025
The retail landscape has entered a new phase in 2025, bringing both promising opportunities and pressing challenges for consumer packaged goods (CPG) brands. As market dynamics shift and consumer expectations evolve, one thing is clear: strong retail execution has become the cornerstone of succes...
May 13, 2025
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Unlock Growth with Data-Driven Retail Execution
The retail landscape is more competitive than ever. Brands are turning to retail execution strategies driven by data to boost performance on the shelf, streamline field operations, and maximize ROI. While many consumer goods companies invest in analytics tools, only a fraction see measurable gain...
May 13, 2025
Sales Transformation 
How Out-of-Stocks Affect Sales and What to Do About it?
Stockouts, or out-of-stock inventory, are a growing issue for brands and retailers. Imagine a loyal customer walks into a store or visits an online shop to purchase their favorite product, only to find it unavailable. Most customers won’t wait—they'll turn to a competitor, delay t...
May 12, 2025
