Trade Promotion
trade promotion strategy

Boost your Promotion Strategy with Trade Promotion Optimization

Consumer packaged goods (CPG) companies allocate a substantial portion of their revenue, often between 11% and 27%, to promotional campaigns. While this level of investment presents huge growth potential, it also brings considerable risk when trade promotions are not strategically managed or optimized.This is where trade promotion optimization (TPO) becomes a game-changer. It's not enou...
Shiva Kumar Shah     May 13, 2025
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Retail Execution
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What’s Keeping CPG Teams Awake? Retail Execution 2025

The retail landscape has entered a new phase in 2025, bringing both promising opportunities and pressing challenges for consumer packaged goods (CPG) brands. As market dynamics shift and consumer expectations evolve, one thing is clear: strong retail execution has become the cornerstone of succes...
Shiva Kumar Shah
May 13, 2025
Retail Execution
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Unlock Growth with Data-Driven Retail Execution

The retail landscape is more competitive than ever. Brands are turning to retail execution strategies driven by data to boost performance on the shelf, streamline field operations, and maximize ROI. While many consumer goods companies invest in analytics tools, only a fraction see measurable gain...
Shiva Kumar Shah
May 13, 2025
Sales Transformation
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How Out-of-Stocks Affect Sales and What to Do About it?

Stockouts, or out-of-stock inventory, are a growing issue for brands and retailers. Imagine a loyal customer walks into a store or visits an online shop to purchase their favorite product, only to find it unavailable. Most customers won’t wait—they'll turn to a competitor, delay t...
Shiva Kumar Shah
May 12, 2025
Retail Execution
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Top Retail Execution App Updates to Boost Field Sales

Over the past year, shifting consumer behavior and operational challenges have pushed many businesses—especially in the consumer goods space—to rethink their field sales strategies. As companies adapted, leading retail execution apps rolled out critical updates to enhance visibility, ...
Shiva Kumar Shah
May 12, 2025
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