Field Sales Force Automation
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Why Field Sales Teams Resist Technology

In today’s fast-paced business world, technology plays a vital role in driving efficiency, improving communication, and boosting sales productivity. However, despite the clear benefits, many field sales teams resist adopting new technologies. This resistance often leads to missed opportunities, slower growth, and frustration for managers trying to modernize their sales processes. Under...
Manisha Agrawal     January 20, 2026
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Field Sales Force Automation
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Top 8 Workforce Management Tools to Increase Efficiency in 2026

In 2026, workforce management isn’t about pushing teams to work harder, but about measuring what truly matters just as Peter Drucker said, “You can’t improve what you don’t measure.” I've seen this happen on so many teams; people are working hard, but productivit...
Susmita Rajbanshi
January 20, 2026
Field Sales Force Automation
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How SFA is Driving Growth in the CPG Industry

The Consumer Packaged Goods (CPG) industry is built on speed, scale, and consistency. From fast-moving grocery items to personal care products, brands must ensure the right products reach the right outlets at the right time. With increasing competition, fluctuating consumer demand, and complex di...
Manisha Agrawal
January 19, 2026
FMCG
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Significance of Sales Training and Development in the FMCG Industry

The Fast-Moving Consumer Goods (FMCG) industry operates in one of the most competitive and fast-evolving business environments. Products move quickly from shelves, consumer preferences change frequently, and competition is relentless. In such a landscape, a company’s success is directly inf...
Manisha Agrawal
January 19, 2026
Distributor Management
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How Cloud Technology Is Transforming FMCG Distribution Software for Faster, Smarter Growth

The Fast-Moving Consumer Goods (FMCG) industry runs on speed, accuracy, and scale. Products move quickly, margins are tight, and distributors must manage thousands of retailers, frequent replenishment cycles, and complex supply chains. In such a high-pressure environment, traditional on-premise s...
Manisha Agrawal
January 18, 2026
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