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Supercharge your Field Sales with Data-Driven CPG Sales Strategies
In the ever-evolving world of retail, Consumer Packaged Goods (CPG) brands are under constant pressure to boost in-store visibility, enhance campaign effectiveness, and maximize the ROI of their field sales operations. Traditional, manual methods—like paper-based reports and delayed feedback—are quickly becoming obsolete.To stay competitive, forward-thinking CPG companies are im...
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Retail Execution 
Retail Supply Chain Chaos? Here’s the Tech Stack that can Help
In today's unpredictable retail environment, supply chain issues have become a persistent threat to retail performance. Out-of-stock scenarios, delayed shipments, and workforce shortages can bring even the most robust strategies to a standstill. Businesses now realize that having a modern, in...
May 7, 2025
Retail Execution 
7 Retail Merchandising Techniques to Boost Sales
In today’s retail environment, where online and offline channels compete for consumer attention, retail merchandising remains a vital tool for in-store sales success. While digital commerce continues to grow, over 70% of consumer purchases still happen in physical stores in many regions, ma...
May 7, 2025
Trade Promotion 
Mastering Trade Promotion Management for Retail Success
The capacity to successfully design, carry out, and optimize each trade promotion is essential for success in today's fiercely competitive consumer products industry. However, many businesses suffer from fragmented procedures and antiquated technologies, which hinder their capacity to grow op...
May 6, 2025
Retail Execution 
Retail Execution Amid Labor Shortages: Empower Field Teams with Smart Sales Technology
As businesses across the globe continue to face labor shortages, the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industries are experiencing significant challenges in maintaining effective retail execution. With fewer sales reps on the ground, brands must find innovative w...
May 6, 2025
