Retail Distribution 
Top 5 Field Team Best Practices for Retail Growth in 2025
In the competitive landscape of consumer packaged goods (CPG), adapting to retail challenges is crucial for staying ahead. As the retail environment continues to evolve, field sales teams must keep pace. This guide outlines five of the most effective field team best practices to fuel retail growth in 2025 and beyond. Brands that focus on practical strategies, including safety, digital transform...
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Preparing Retail Execution Strategies for the Future
In the fiercely competitive retail landscape of today, success hinges on how effectively businesses execute their in-store strategies. Yet, many consumer product companies still grapple with outdated systems and inflexible processes that stifle their sales teams and limit their ability to respond...
May 16, 2025
In-store Execution 
Fixing In-Store Execution to Boost Trade Promotion Results
Have you ever launched a retail promotion only to realize later that something critical went wrong in-store? Maybe the product was never placed in the intended location, the display was assembled incorrectly, or it wasn’t set up at all. This scenario is more common than you might think&mdas...
May 15, 2025
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Optimize Retail Execution with Data-Driven Dashboards
In the fast-moving world of consumer goods, success in the field often depends on how well your team handles retail execution. From managing shelf presence to executing merchandising plans and tracking visit frequency, access to real-time, actionable insights is essential. That’s where insi...
May 15, 2025
Trade Promotion 
Transforming CPG in 2025: Key Digital Trends Shaping the Industry
The consumer packaged goods (CPG) industry is undergoing a profound transformation as digital trends reshape how companies connect with customers, optimize operations, and stay competitive. In 2025, technology is at the forefront of driving growth, enhancing efficiency, and fostering deeper consu...
May 15, 2025
