Retail Execution
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Retail Execution Tools: Top 3 Features for Field Sales

In today’s fast-moving retail environment, simple store visits and routine check-ins are no longer enough. Field teams need a powerful, flexible retail execution tool to respond quickly, access real-time data, and improve in-store outcomes. A modern retail execution tool streamlines operations across your sales tech stack, offering route optimization, in-app task management, data collecti...
Shiva Kumar Shah     May 11, 2025
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Retail Execution
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Summer Retail Execution Planning: How Top Brands Win?

As summer approaches, retail stores become busier, and shelves get more competitive. For FMCG brands, this high-traffic season is both a challenge and a golden opportunity. Winning in this environment demands precision, agility, and the right technology, especially a robust retail execution app....
Shiva Kumar Shah
May 9, 2025
Retail Execution
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Top Myths of Building vs Buying Retail Execution Software

Businesses often have to choose between purchasing a proven platform or developing their retail execution software when assessing how to assist their field sales and merchandising activities. Although construction could first seem to be more affordable or adaptable, many businesses fail to a...
Shiva Kumar Shah
May 9, 2025
Sales Transformation
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Why Most Promotions Fail to Have an Impact on Sales?

Executing successful promotions in retail can be a tough task. Despite substantial investment in creative campaigns, the right timing, and ensuring perfect store-level execution, many brands still face challenges when it comes to driving the expected sales results. The issue isn’t always po...
Shiva Kumar Shah
May 8, 2025
In-store Execution
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Expanding your In-Store Footprint with Smarter Field Insights

Achieving shelf presence is just the beginning. For brands aiming to expand their in-store footprint, the real challenge is maintaining visibility, increasing share-of-shelf, and replicating that success across multiple locations. The key lies in leveraging data, not just numbers, but actionable ...
Shiva Kumar Shah
May 8, 2025
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