Sales Enablement
10 Proven Strategies To Increase “Order-per-outlet” Ratios in Competitive Markets
In today’s competitive FMCG and B2B distribution markets, acquiring new outlets is expensive and time-consuming. Most markets are already saturated, with multiple brands fighting for shelf space and retailer attention. In such an environment, sustainable growth comes from increasing the Order-per-Outlet (OPO) ratio, which measures how much business is generated from each active outlet.
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FMCG
From Orders to Execution: The Hidden Layer of FMCG Growth Nobody Talks About
In the fast-moving world of FMCG (Fast-Moving Consumer Goods), growth is often measured by sales volume, new orders, and distribution reach. Companies celebrate record-breaking order numbers, assuming that these figures directly translate into revenue and market share.
However, the real challe...
February 13, 2026
Field Sales Force Automation
Remote Sales Management: Keeping Your Team Accountable Without Micromanagement
Remote sales managers used to be a bit of an anomaly. Now, in 2026, it's the norm. The pandemic accelerated a shift that was already bubbling, and we've all learned that top-performing teams can absolutely thrive without sharing the same coffee machine. But here’s the rub: how do yo...
February 13, 2026
FMCG
Why Tomorrow’s FMCG Leaders Will Run on Automated Alerts, Not Reports
The fast-moving consumer goods (FMCG) sector has always been defined by speed, intense competition, and razor-thin margins. For decades, decision-making relied heavily on traditional tools such as sales reports, inventory updates, and market analyses. While these reports provided valuable insight...
February 13, 2026
FMCG
How AI Is Changing FMCG Sales Execution
Sales execution is where strategy meets reality. It is the moment when products must be available on shelves, visible to customers, and ready to sell. No matter how strong your branding or marketing strategy is, poor execution leads to stock-outs, weak retail presence, and lost revenue.
Tradit...
February 12, 2026
