Retail Execution
Top CPG Field Execution: Tips to Boost Sales & Success

Top CPG Field Execution: Tips to Boost Sales & Success

In the competitive world of Consumer Packaged Goods (CPG), knowledge isn't just power—it's the key to outperforming your competitors. Managing store displays, coordinating with store partners, and leading field teams can often feel like a whirlwind. But what if you had a clear strategy to streamline it all?To help CPG businesses overcome these challenges, we’ve compiled ...
Shiva Kumar Shah     May 22, 2025
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Retail Marketing
Real-Time Retail Campaign Optimization with Account Managers

Real-Time Retail Campaign Optimization with Account Managers

In today’s highly competitive consumer goods market, brands invest a significant portion of their budgets into promotions targeting national retail accounts. These major accounts represent both immense opportunity and substantial risk. Yet, despite the heavy investment, many campaigns under...
Shiva Kumar Shah
May 22, 2025
Retail Audit
Detailed Retail Reporting that Boosts Field Performance

Detailed Retail Reporting that Boosts Field Performance

In the fast-paced world of retail, visibility and timing are everything. To thrive, brands and retail service providers must ensure their products are well-placed, in stock, and promotion-ready. Detailed retail reporting is becoming the backbone of smarter decision-making in retail execution, hel...
Shiva Kumar Shah
May 22, 2025
Retail Audit
2025 Retail Audit Checklist: 30 Must-Track Metrics

2025 Retail Audit Checklist: 30 Must-Track Metrics

For CPG companies selling through retail channels, what happens at the shelf is where brand strategy meets reality. Retail audits are your opportunity to measure how well your products, promotions, and merchandising efforts are being executed in-store.This guide outlines 30 critical metrics e...
Shiva Kumar Shah
May 22, 2025
Retail Execution
Win More Shelf Space

Win More Shelf Space with Powerful Retail Data Stories

Securing prime shelf space in retail stores is no small feat. But keeping it? That’s an even bigger challenge. With category reviews happening regularly, brands are under constant pressure to prove their worth. In this competitive environment, Retail Data Stories have emerged as the ultimat...
Shiva Kumar Shah
May 21, 2025
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