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How to Effectively Find New Outlets Using Retail Mapping?
Expanding into new markets or uncovering new opportunities in existing markets can be a game-changer for your business. One of the most effective ways to discover new or uncovered outlets is by using a process called retail mapping. This systematic approach helps businesses identify gaps in their distribution network, allowing them to strategically target new areas, optimize their resources, an...
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Comprehensive Guide to Successful Product Development
We’re diving deep into a topic that can make or break your business: Product Development. Whether you’re launching a new product or improving an existing one, the process of development plays a pivotal role in determining whether your product will thrive in the marketplace or fall fla...
April 2, 2025
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How to Estimate FMCG Market Potential: A Complete Guide
When expanding into new markets or even exploring existing ones, understanding the potential for growth and uncovering new outlets is crucial for success. Estimating the FMCG (Fast-Moving Consumer Goods) market potential involves several critical steps, ensuring you can make informed decisions ab...
April 2, 2025
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Optimizing ROI in Retail Execution: Key Insights for 2025
Retail and CPG industries are experiencing renewed optimism in 2025. With inflation stabilizing and retail sales bouncing back, businesses are focusing on optimizing shelf performance to drive sales and profitability. Retail execution technology is playing a critical role in improving efficiency,...
April 2, 2025
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Improving Retail Execution: Using Simplified Data to Achieve Goals
In today's rapidly evolving retail landscape, retail execution has become a crucial factor for success. However, many retail organizations struggle with inconsistent and fragmented data, which hampers their ability to make informed decisions. Even the most valuable insights remain out of reac...
April 2, 2025
